Visual Identity

The logo for Mental Health at Work is designed to symbolise growth, resilience, and renewal—key themes of mental health and well-being. At the heart of the design is a delicate yet vibrant seedling, representing the idea of nurturing growth, whether it’s personal development, workplace harmony, or cultivating a supportive environment.

The soft, clean lines and natural green tones evoke a sense of calm and balance, aligning with the organisation’s mission to promote mental wellness in professional settings. This minimalist approach ensures the logo is both modern and timeless, creating a visual identity that resonates with the audience while remaining professional and approachable.

I had the pleasure of designing a logo and business card for Cult Vision, a London-based optician. The brief was to create a modern and Scandinavian-inspired look that reflected the brand’s clean, contemporary aesthetic. Using Adobe Illustrator, I crafted a sleek, minimalist logo paired with a bespoke illustration of glasses, perfectly capturing the client’s vision for a sophisticated and stylish identity.