These magazine ads were crafted to promote Cult Vision’s window art installation, “I See Through You,” by SHOK-1, running from September to December 2024. The design focuses on the ethereal beauty of X-ray-style artwork, using minimalist typography and a monochromatic palette to complement the striking visuals.
The ads were designed to spark curiosity and entice both art enthusiasts and eyewear lovers to visit Cult Vision’s curated store in London. By highlighting SHOK-1’s renowned style, the campaign effectively aligned Cult Vision with cutting-edge creativity while drawing attention to their unique blend of optometry and art.
• Indesign
• Photoshop